Cruise Planners vs The UPS Store: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Retail & Services Real Data Not Investment Advice
CP

Cruise Planners

Retail & Services
$2K – $23K
View Full Profile →
VS
TU

The UPS Store

Retail & Services
$178K – $403K
View Full Profile →

At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Cruise Planners wins on investment range ($379K less) vs The UPS Store.
Fee Burden
Cruise Planners wins on royalty rate (2.0% lower) vs The UPS Store.
Unit Count
The UPS Store wins on total units (3,100 more) vs Cruise Planners.
Satisfaction
The UPS Store has available Franchisee Satisfaction data; Cruise Planners does not.

Investment & Fees

Metric Cruise Planners The UPS Store
Min Investment $2K $178K
Max Investment $23K $403K
Franchise Fee $695.00 $30K
Royalty Rate 3.0% 5.0%
Ad Fund Rate 1.0% 2.5%

Unit Economics

Metric Cruise Planners The UPS Store
Avg Unit Revenue N/A $550K
Avg Profit Margin N/A N/A

Scale & Growth

Metric Cruise Planners The UPS Store
Total Units 2,500 5,600
Annual Growth N/A 0.5%
Failure Rate N/A 2.0%

Franchisee Performance

Metric Cruise Planners The UPS Store
Franchisee Satisfaction N/A 70/100

Track Record

Metric Cruise Planners The UPS Store
Years in Business 30 44
Years Franchising 28 44

Financial Requirements

Metric Cruise Planners The UPS Store
Min Net Worth Required $50K $150K
Liquid Capital Required $10K $75K

Operations

Metric Cruise Planners The UPS Store
Avg Employees N/A 4
Training Weeks N/A 2

Frequently Asked Questions

Is Cruise Planners or The UPS Store a better franchise investment?

The answer depends on your goals, budget, and market. Cruise Planners has 2,500 total units and a track record in its industry. The UPS Store has 5,600 total units and a 70/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Cruise Planners franchise?

Based on data in our database, opening a Cruise Planners franchise requires an initial investment of $2K – $23K. The franchise fee is $695.00, with ongoing royalties of 3.0%. Always request the current FDD for exact figures.

How much does it cost to open a The UPS Store franchise?

Based on data in our database, opening a The UPS Store franchise requires an initial investment of $178K – $403K. The franchise fee is $30K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.

What is the royalty rate for Cruise Planners vs The UPS Store?

Cruise Planners's royalty rate is 3.0%. The UPS Store's royalty rate is 5.0%. That means Cruise Planners has the lower ongoing royalty burden.

Which has more locations — Cruise Planners or The UPS Store?

Cruise Planners has 2,500 total units. The UPS Store has 5,600 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Cruise Planners or The UPS Store semi-absentee friendly?

Cruise Planners is typically run as a owner-operator model. The UPS Store is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

Get Personalized AI Matching

See which franchise fits your budget, lifestyle, and goals — not just which has better raw numbers.

Start Free →

Compare Up to 4 Franchises

Our full comparison tool adds personalized fit scores, FDD insights, and territory availability.

Open Comparison Tool