At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Detailed Analysis: Hand & Stone Massage and Facial Spa vs Anytime Fitness
Choosing between Hand & Stone Massage and Facial Spa and Anytime Fitness comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Fitness & Health sector, which means they compete for similar customers and territory. Anytime Fitness has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.
From a capital perspective, Anytime Fitness has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Anytime Fitness charges a lower royalty rate, which means more of your gross revenue stays in your pocket.
Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.
Investment & Fees
| Metric | Hand & Stone Massage and Facial Spa | Anytime Fitness |
|---|---|---|
| Min Investment | $502K | $398K |
| Max Investment | $693K | $974K |
| Franchise Fee | $49K | $43K |
| Royalty Rate | 5.5% | 5.0% |
| Ad Fund Rate | 3.0% | 2.0% |
Unit Economics
| Metric | Hand & Stone Massage and Facial Spa | Anytime Fitness |
|---|---|---|
| Avg Unit Revenue | N/A | $650K |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | Hand & Stone Massage and Facial Spa | Anytime Fitness |
|---|---|---|
| Total Units | 620 | 5,000 |
| Annual Growth | N/A | 1.0% |
| Failure Rate | N/A | 4.0% |
Franchisee Performance
| Metric | Hand & Stone Massage and Facial Spa | Anytime Fitness |
|---|---|---|
| Franchisee Satisfaction | N/A | 71/100 |
Track Record
| Metric | Hand & Stone Massage and Facial Spa | Anytime Fitness |
|---|---|---|
| Years in Business | 20 | 22 |
| Years Franchising | 18 | 22 |
Financial Requirements
| Metric | Hand & Stone Massage and Facial Spa | Anytime Fitness |
|---|---|---|
| Min Net Worth Required | $500K | $300K |
| Liquid Capital Required | $150K | $100K |
Operations
| Metric | Hand & Stone Massage and Facial Spa | Anytime Fitness |
|---|---|---|
| Avg Employees | N/A | 6 |
| Training Weeks | N/A | 2 |
Frequently Asked Questions
Is Hand & Stone Massage and Facial Spa or Anytime Fitness a better franchise investment?
The answer depends on your goals, budget, and market. Hand & Stone Massage and Facial Spa has 620 total units and a track record in its industry. Anytime Fitness has 5,000 total units and a 71/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a Hand & Stone Massage and Facial Spa franchise?
Based on data in our database, opening a Hand & Stone Massage and Facial Spa franchise requires an initial investment of $502K – $693K. The franchise fee is $49K, with ongoing royalties of 5.5%. Always request the current FDD for exact figures.
How much does it cost to open a Anytime Fitness franchise?
Based on data in our database, opening a Anytime Fitness franchise requires an initial investment of $398K – $974K. The franchise fee is $43K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.
What is the royalty rate for Hand & Stone Massage and Facial Spa vs Anytime Fitness?
Hand & Stone Massage and Facial Spa's royalty rate is 5.5%. Anytime Fitness's royalty rate is 5.0%. That means Anytime Fitness has the lower ongoing royalty burden.
Which has more locations — Hand & Stone Massage and Facial Spa or Anytime Fitness?
Hand & Stone Massage and Facial Spa has 620 total units. Anytime Fitness has 5,000 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is Hand & Stone Massage and Facial Spa or Anytime Fitness semi-absentee friendly?
Hand & Stone Massage and Facial Spa is typically run as a owner-operator model. Anytime Fitness is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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