Side-by-side franchise comparison using publicly filed Franchise Disclosure Documents. Data as of June 2026.
SERVPRO costs less to open ($205K minimum vs $250K), grows faster (4.1%/yr vs 1.8%/yr), and requires less total capital. ServiceMaster Restore generates more revenue per location ($1.5M vs $1.1M AUV) and has marginally lower royalty (9% vs 10%), but requires more capital and has slower growth. SERVPRO is the better entry point for first-time franchisees in home services. ServiceMaster is for operators with more capital targeting higher revenue per location.
| Metric | SERVPRO | ServiceMaster Restore |
|---|---|---|
| Investment Range | $205K–$312K (lower entry) | $250K–$800K |
| Franchise Fee | $23K | $30K |
| Royalty Rate | 10.0% | 9.0% (lower) |
| Ad Fund Rate | 0.0% | 0.0% |
| Total Fee Burden | 10.0% | 9.0% |
| Avg Unit Revenue (AUV) | $1.1M | $1.5M (higher) |
| Est. Annual Profit (15%) | $165K | $225K |
| Est. Payback Period | ~19 months | ~28 months |
| System Size (Units) | 2,000 | 1,900 |
| 1-Year Growth Rate | 4.1% (faster) | 1.8% |
| Failure Rate | 2.9% | 3.2% |
| Training Duration | 5 weeks | 6 weeks |
| Years Franchising | 56 years (est. 1970) | 73 years (est. 1953) |
Investment breakdown, royalty drag analysis, and full comparison in a formatted PDF. All data from publicly filed FDDs.
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