Key Investment Facts
[LAST UPDATED: May 23, 2026] · [ESTIMATE]
About Pure Barre
Pure Barre is a boutique barre fitness brand with 620+ studios in the US. Part of Xponential Fitness (NYSE: XPOF). FTC context: XPOF agreed to $17M FTC settlement over franchise rule violations (FDD timeliness, misleading franchisees about 6-month vs 12+ month timelines). Momentum brand alongside Club Pilates as most stable XPOF assets. Min net worth $500K; liquid capital ~$100K; veteran discounts available.
Item 19 (Financial Performance Representation): Available — franchisees can view historical earnings data.
Tags: fitness, barre, boutique, membership, xponential, ftc-action
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Investment Overview: Is Pure Barre Worth It?
Opening a Pure Barre franchise requires an initial investment in the range of $314K to $629K. The initial franchise fee is $60K, which grants you access to the brand, training, and operational systems. Ongoing royalty fees are 8.00% of gross revenue. Pure Barre operates in the Fitness & Health sector and typically requires owner-operator involvement.
As of the most recent disclosure, Pure Barre has 620 total franchise units (620 franchised). Recent growth shows 4.00%, which signals steady market presence in the Fitness & Health space.
Pure Barre provides an Item 19 Financial Performance Representation in its FDD, which means prospective franchisees can review historical earnings data before investing. We recommend using our AI Financial Model tool to project personalized returns, and reviewing the full FDD analysis before making any investment decision.
Risk Assessment
Key risk signals from FDD data. Higher score = lower risk. Verify in the franchise's current disclosure document.
Ownership & Private Equity
Acquired by Xponential Fitness (NYSE: XPOF) in 2019. Pure Barre is a cornerstone brand in the Xponential portfolio alongside Club Pilates, StretchLab, and YogaSix.
⚠️ PE ownership can affect franchise support culture and resale terms. Always review the most recent FDD for ownership disclosures.
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Frequently Asked Questions About Pure Barre
How much does it cost to open a Pure Barre franchise?
The total initial investment for a Pure Barre franchise ranges from $314K to $629K. This includes the franchise fee of $60K, plus buildout, equipment, inventory, and working capital. Ongoing royalty fees are 8.00% of gross revenue. Always request the current Franchise Disclosure Document for exact, up-to-date figures.
Is Pure Barre a good franchise to buy in 2026?
Pure Barre operates in the Fitness & Health sector with 620 total units. Whether it's a good investment depends on your market, capital, and goals. We recommend using our AI Financial Model tool to project personalized returns before making a decision.
Can I run a Pure Barre franchise as a semi-absentee owner?
Pure Barre typically operates under a owner-operator model. Owner-operators are expected to be involved in daily management. This hands-on model usually offers more control over operations and customer experience but requires a greater time commitment.
What is the failure rate for Pure Barre franchises?
Specific failure rate data for Pure Barre is not publicly disclosed. Failure rates vary by market and operator experience. Always review Item 20 of the FDD, which discloses franchisee turnover, transfers, and terminations over the past three years.
How does Pure Barre compare to other Fitness & Health franchises?
Pure Barre competes with other brands in the Fitness & Health space. Key differentiators include investment level ($314K to $629K), and the owner-operator operating model. Use our franchise comparison tool to see side-by-side data against specific competitors.
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⚠️ [SEEK EXPERT ADVICE] — Data is for educational reference only. Verify all figures with the franchisor's official FDD before making any investment decision. FranchiseStack does not provide investment, legal, or financial advice. Last reviewed 2026-05-23.