WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Franchise

Portfolio of wellness service franchise brands including Drybar (blowout bars), Elements Massage, Amazing Lash Studio, Radiant Waxing, and Fitness Together. The portfolio was…

Fitness & Health Investment: $200K–$700K Source: FranchiseStack.ai

Key Investment Facts

✓ Data verified · 2026-04-11  ·  Confidence: 70%

[LAST UPDATED: Apr 11, 2026]  ·  [VERIFIED · FDD]

Initial Investment
$200K–$700K
[VERIFIED · FDD 2026]
Franchise Fee
$45K
Royalty Rate
6.00%
Avg Unit Revenue
N/A
[ESTIMATE]
Total Units
1,200
Annual Growth
N/A

About WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)

Portfolio of wellness service franchise brands including Drybar (blowout bars), Elements Massage, Amazing Lash Studio, Radiant Waxing, and Fitness Together. The portfolio was acquired by Transom Capital Group in January 2026. Combined portfolio of 1,200+ franchise locations across wellness, beauty, and fitness categories.

Tags: wellness, beauty, massage, blowout, lash, pe-owned, transom-capital, portfolio-brand

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Investment Overview: Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Worth It?

Opening a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise requires an initial investment in the range of $200K to $700K. The initial franchise fee is $45K, which grants you access to the brand, training, and operational systems. Ongoing royalty fees are 6.00% of gross revenue. WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) operates in the Fitness & Health sector and typically requires owner-operator involvement.

As of the most recent disclosure, WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has 1,200 total franchise units (1,190 franchised).

We recommend using our AI Financial Model tool to project personalized returns, and reviewing the full FDD analysis before making any investment decision.

Risk Assessment

Overall Risk
7/10 Lower Risk

Key risk signals from FDD data. Higher score = lower risk. Verify in the franchise's current disclosure document.

📉
Franchisee Turnover (Item 20)
No unit history disclosed
Unknown
⚠️
Failure Rate
Not publicly disclosed
Unknown
🗺️
Territory Protection
Territory terms not disclosed
Unknown
💸
Ongoing Fee Burden
6.0% of revenue (royalty)
Low
Data as of April 2026. Not investment advice — review current FDD before investing.

Ownership & Private Equity

Current Owner
Transom Capital Group
Acquired
2026

Transom Capital Group completed acquisition of WellBiz Brands portfolio (Drybar, Elements Massage, Amazing Lash Studio) in January 2026. Transom is a Denver-based PE firm focused on consumer and services brands. Drybar had previously been under Prospect Capital and then WellBiz.

⚠️ PE ownership can affect franchise support culture and resale terms. Always review the most recent FDD for ownership disclosures.

Franchisee Q&A

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Frequently Asked Questions About WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)

How much does it cost to open a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise?

The total initial investment for a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise ranges from $200K to $700K. This includes the franchise fee of $45K, plus buildout, equipment, inventory, and working capital. Ongoing royalty fees are 6.00% of gross revenue. Always request the current Franchise Disclosure Document for exact, up-to-date figures.

Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) a good franchise to buy in 2026?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) operates in the Fitness & Health sector with 1,200 total units. Whether it's a good investment depends on your market, capital, and goals. We recommend using our AI Financial Model tool to project personalized returns before making a decision.

Can I run a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise as a semi-absentee owner?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) typically operates under a owner-operator model. Owner-operators are expected to be involved in daily management. This hands-on model usually offers more control over operations and customer experience but requires a greater time commitment.

What is the failure rate for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchises?

Specific failure rate data for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) is not publicly disclosed. Failure rates vary by market and operator experience. Always review Item 20 of the FDD, which discloses franchisee turnover, transfers, and terminations over the past three years.

How does WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) compare to other Fitness & Health franchises?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) competes with other brands in the Fitness & Health space. Key differentiators include investment level ($200K to $700K), and the owner-operator operating model. Use our franchise comparison tool to see side-by-side data against specific competitors.

More Fitness & Health Franchises

GS
Goldfish Swim School
Goldfish Swim School operates within the fitness and health sector, specifically targeting the youth enrichment and aquatic safety market. The business model centers on providing year-round swim instruction for children aged four months to 12 years within purpose-built, tropical-themed facilities. Franchisees manage high-volume scheduling, the recruitment of certified instructors, and rigorous facility maintenance, particularly regarding water chemistry and climate control. The company occupies a premium market position, utilizing a proprietary curriculum and a membership-based recurring revenue model to differentiate itself from municipal pools and general-purpose fitness centers. Its operational focus is on high-throughput, small-group classes designed to maximize facility utilization during peak after-school and weekend hours. The total initial investment for a franchise ranges from $1,555,215 to $3,433,026, which includes a standard $50,000 initial franchise fee. This capital requirement covers the extensive build-out of a specialized aquatic facility, including advanced filtration systems, pool construction, and interior branding. Cost variance is primarily driven by real estate selection, local construction labor rates, and the specific square footage of the leased space. Ongoing financial obligations include a royalty fee of 6.00% of gross revenue and a 2.00% contribution to the brand’s advertising fund. These fees support corporate infrastructure, curriculum development, and national marketing initiatives, while the initial investment secures the physical assets and operational rights necessary to enter the market. Goldfish Swim School presents a compelling financial profile for prospective investors looking to enter the youth enrichment sector. The franchise reports a strong average unit revenue of approximately $2.2 million per year, reflecting the high demand for quality swim instruction. Most locations reach their profitability milestone within about 18 months of opening, allowing for a relatively efficient return on investment. Detailed financial performance data, including specific expense breakdowns and historical earnings, is readily available for review within Item 19 of the company's Franchise Disclosure Document. The operational structure of a Goldfish Swim School typically follows an owner-operator involvement model, though it is supported by a robust corporate framework. New franchisees undergo six weeks of comprehensive initial training to master the brand’s proprietary systems and safety protocols. Each facility generally employs around 40 people to manage lessons and administrative tasks, while the owner oversees day-to-day responsibilities such as community marketing and staff management. The brand utilizes a defined territory structure to ensure market protection, and franchisees benefit from ongoing support systems including site selection assistance, marketing resources, and operational consulting. Goldfish Swim School demonstrates strong system health with a total of 170 units currently in operation. The brand has been in business for 16 years and has spent 13 of those years franchising, indicating a mature and well-tested operational model. Its growth trajectory remains robust, maintaining an 18.00% net growth rate alongside a remarkably low 1.00% failure rate. This stability is reflected in high franchisee sentiment, with a satisfaction score of 86 out of 100, suggesting that the corporate support and underlying business model resonate well with the current network of operators. This investment opportunity is designed for individuals with a minimum net worth of $1.5 million and at least $500,000 in liquid capital. The model is particularly well-suited for owner-operators who possess strong management skills and a passion for community-focused service. It offers a rewarding lifestyle fit for both first-time and experienced franchisees who value a purpose-driven business centered on child safety and education. However, prospective owners should be mindful of the high initial build-out costs associated with specialized aquatic facilities and the ongoing operational challenge of recruiting and retaining a consistent staff of qualified swim instructors.
$1.5M–$3.4M Fitness & Health Owner-Operator
PF
Planet Fitness
Planet Fitness operates within the high-volume, low-cost (HVLC) segment of the fitness industry. Its business model targets the casual gym-goer through a "judgment-free" positioning and low monthly membership fees. Franchisees focus on operational management, including staff supervision, facility maintenance, and member retention. The model relies on achieving a high volume of memberships per location to offset low price points. By standardizing equipment and eliminating high-cost amenities like pools or childcare, the company maintains a competitive market position centered on affordability and accessibility for the general population. The total investment for a franchise ranges from $1.5 million to $4.9 million, with the variance largely determined by real estate location, construction costs, and the size of the equipment package. Franchisees pay an initial fee of $20,000, followed by ongoing royalties of 7.00% of gross revenue. Additionally, a 7.00% advertising fund fee is required to support national and local brand awareness. These fees cover the use of the brand’s intellectual property and centralized marketing efforts. The high capital requirement reflects the scale of the facilities, which are designed to support thousands of members to sustain the low-cost revenue model. Planet Fitness presents a robust financial profile for investors looking for high-volume opportunities in the fitness industry. The average unit revenue for a location is approximately $2.5 million per year, supported by a scalable membership model that targets a broad demographic. Investors can generally expect a timeline to profitability of around 24 months as the membership base matures. Detailed insights into these figures, including historical earnings and expense breakdowns, are readily available through the Item 19 financial performance data found in the brand's Franchise Disclosure Document. From an operational standpoint, the franchise is built around a semi-absentee involvement model that allows owners to focus on portfolio growth rather than daily gym tasks. Franchisees receive four weeks of initial training to prepare them for managing a typical staff of about 20 employees per location. Day-to-day responsibilities involve executive-level oversight, staff management, and local marketing strategy. The brand utilizes a specific territory structure to protect market share and provides extensive support systems, including site selection, construction assistance, and ongoing operational coaching to maintain brand standards across all locations. Planet Fitness has established itself as a dominant force in the fitness industry with thirty-two years in business and twenty-two years of franchising experience. The system currently boasts 2,500 total units and maintains a healthy 6.00% net growth rate. This expansion is supported by a remarkably low 1.00% failure rate, indicating high operational stability across its diverse locations. Furthermore, the franchise enjoys strong internal sentiment, evidenced by a franchisee satisfaction score of 82 out of 100, which reflects a positive and collaborative relationship between the corporate entity and its network of partners. This investment opportunity is tailored for high-net-worth individuals, requiring a minimum net worth of $3.0 million and at least $1.5 million in liquid capital. The business model is particularly well-suited for semi-absentee operators who possess strong leadership skills and a professional background in multi-unit scaling. While the brand can accommodate well-capitalized first-time owners, it is an ideal fit for experienced franchisees seeking a scalable model that offers a balanced lifestyle. Prospective owners must remain mindful of key risks, including the significant upfront capital required for facility construction and the intense competition within the high-volume, low-cost gym sector.
$1.5M–$4.9M Fitness & Health Semi-Absentee
RH
Restore Hyper Wellness
Restore Hyper Wellness operates within the preventative health and recovery sector, offering a suite of services including cryotherapy, IV drip therapy, and infrared saunas. The business model relies on a membership-based recurring revenue structure, positioning the brand as a comprehensive alternative to single-modality boutique studios. Franchisees manage daily operations in a retail-medical hybrid environment, overseeing a staff of administrative employees and licensed medical professionals. By aggregating multiple high-tech wellness services under one roof, the company targets a demographic focused on longevity and athletic recovery, maintaining a competitive position through service variety and centralized management of specialized equipment. The total initial investment for a franchise ranges from $534,000 to $1.3 million, which includes a $50,000 initial franchise fee. Ongoing costs consist of a 7.00% royalty on gross revenue and a 2.00% contribution to the advertising fund. Cost variance is primarily dictated by real estate expenses, such as leasehold improvements and local construction rates, alongside the specific equipment package selected for the facility. The franchise fee provides access to the brand’s operational systems, while royalties and advertising fees fund corporate support, marketing initiatives, and the regulatory oversight required for administering medical-grade wellness treatments. Restore Hyper Wellness presents a robust financial profile for entrepreneurs interested in the health and wellness industry. The franchise reports an average unit revenue of approximately $1.1 million per year, demonstrating strong market demand for its diverse suite of services. Investors can typically expect a relatively quick ramp-up period, with the average time to profitability reaching around 14 months. For those seeking a deeper dive into the numbers, comprehensive Item 19 financial performance data is available within the Franchise Disclosure Document, providing transparent insights into historical earnings and operational costs across the network. From an operational standpoint, the franchise is built on a semi-absentee involvement model that allows owners to manage the business without being present for every shift. The onboarding process includes three weeks of initial training covering everything from technology to customer service. Each location is generally staffed by about 12 employees who manage the specialized equipment and client interactions. Franchisee responsibilities primarily involve executive-level oversight, staff management, and local networking. The company also implements a clear territory structure to protect market share and offers extensive support systems, including assistance with site selection, marketing strategies, and ongoing professional development. Restore Hyper Wellness has established a strong presence in the boutique wellness sector over its nine years in business. Having franchised for five years, the brand has scaled rapidly to reach a total of 250 units across the country. This expansion is supported by a robust 35.00% net growth rate, indicating significant momentum and market demand for its services. Despite this fast-paced scaling, the system maintains a low failure rate of only 2.00%, suggesting a stable operational model. Franchisee sentiment remains positive, with a satisfaction score of 81 out of 100, reflecting a healthy relationship between the corporate entity and its local operators. This opportunity is designed for individuals with a minimum net worth of $1.0M and at least $350K in liquid capital. The business model is particularly well-suited for semi-absentee operators who wish to manage the business while maintaining other professional commitments. Ideal candidates often possess strong leadership skills and a background in management or sales, fitting a lifestyle focused on health and longevity. While accessible to first-time franchisees due to the structured support, experienced multi-unit operators may find the scalability especially attractive. However, potential investors should be mindful of risks such as high initial construction costs and the evolving regulatory landscape surrounding specialized wellness treatments.
$534K–$1.3M Fitness & Health Semi-Absentee
TJ
The Joint Chiropractic
The Joint Chiropractic operates in the health and wellness sector, providing non-invasive spinal adjustments through a retail-based business model. The brand distinguishes itself from traditional medical practices by offering walk-in chiropractic care without the need for insurance or appointments. Franchisees focus on operational management, including the recruitment of licensed chiropractors and the oversight of membership-based billing systems. This model prioritizes high-volume patient turnover and low administrative overhead by eliminating the complexities of third-party insurance reimbursement. Its market position is defined by accessibility and price transparency, targeting consumers seeking routine maintenance rather than complex rehabilitative care. The total initial investment for a franchise unit ranges from $280,000 to $522,000, which includes a $40,000 franchise fee. Variance in these startup costs is largely attributed to geographic location, specifically regarding leasehold improvements, construction labor, and local permitting requirements. Ongoing operational costs include a royalty fee of 7.00% of gross revenue and a 2.00% contribution to the national advertising fund. These recurring fees provide the franchisee with access to proprietary practice management software, brand development, and continuous field support. The capital requirements cover essential clinic components, including specialized chiropractic tables, signage, and initial working capital. The Joint Chiropractic presents a compelling financial profile for prospective investors looking to enter the healthcare space. On average, individual units generate approximately $750,000 in annual revenue, demonstrating the strength of their membership-based business model. Franchisees typically reach the point of profitability within about 16 months of opening their doors. For those seeking a deeper dive into the numbers, the company provides comprehensive financial performance data through Item 19 of their Franchise Disclosure Document, allowing for a transparent evaluation of the investment potential and historical performance of existing clinics. Operationally, the franchise is designed around a semi-absentee involvement model, making it suitable for owners who wish to maintain other professional commitments. New owners receive two weeks of initial training to master the system before managing a small team of roughly five employees, which usually includes a mix of licensed chiropractors and front-desk staff. Day-to-day responsibilities involve overseeing staff performance and local marketing rather than performing clinical work. The brand utilizes a specific territory structure to ensure market protection and provides robust franchisee support systems, including site selection assistance and ongoing operational guidance, to help maintain consistency across all locations. The Joint Chiropractic demonstrates robust system health with a network of 900 total units. The brand has established significant longevity, having been in business for 25 years and franchising for 20 of those years. Currently, the franchise maintains a strong 10.00% net growth rate alongside a notably low 2.00% failure rate, suggesting a stable and expanding business model. Franchisee satisfaction remains high, currently rated at 80 out of 100, which reflects a positive relationship between the corporate entity and its operators. This opportunity is designed for individuals with a minimum net worth of $500,000 and at least $150,000 in liquid capital. The model particularly suits semi-absentee operators who possess strong management and marketing skills rather than clinical expertise, as the business relies on hiring licensed professionals. It offers a favorable lifestyle fit for those seeking a scalable, recurring-revenue model without the demands of daily hands-on labor. While it is accessible to first-time franchisees due to its streamlined operations, experienced multi-unit owners may find it more efficient for rapid expansion. Prospective owners should be mindful of key risks, including the challenge of recruiting and retaining qualified chiropractors in a competitive labor market and the potential for local regulatory changes affecting healthcare service delivery.
$280K–$522K Fitness & Health Semi-Absentee

Similar Investment Range

Other franchises with similar startup costs across categories.

C
Chick-fil-A
Chick-fil-A operates within the quick-service restaurant industry, specifically dominating the chicken sandwich segment through a unique "operator" model. Unlike traditional franchises, the corporation retains ownership of the real estate and equipment, while the franchisee—referred to as an operator—is responsible for the daily management of staff, inventory, and service standards. This model requires a high level of hands-on involvement, focusing on operational efficiency and customer retention. The brand maintains a competitive market position by achieving high per-unit sales volumes, supported by a distinct operational culture and a standardized six-day work week that excludes Sundays. The total initial investment for a Chick-fil-A franchise ranges from $343,000 to $2.4 million. This wide variance is dictated by the location's size, regional construction expenses, and specific real estate requirements. While the $10,000 franchise fee is low compared to competitors, the ongoing royalty fee is 15% of gross revenue, reflecting the corporation’s ownership of the physical assets. These fees cover the use of the brand and equipment, as the company typically pays for the land and building. Unlike many quick-service brands, Chick-fil-A does not charge a separate advertising fund fee, as these costs are integrated into the broader profit-sharing structure of the operator agreement. Chick-fil-A presents a unique financial profile within the fast-food industry, characterized by exceptionally high sales volumes despite being closed on Sundays. The average unit revenue for a single location currently stands at approximately $8.4 million per year, which significantly outpaces many of its competitors. Prospective franchisees can find detailed performance metrics and historical data within the Item 19 section of the company's Franchise Disclosure Document. Because of the brand's strong market presence and efficient business model, many locations reach their break-even point and achieve profitability within about 12 months of opening. The operational structure of the franchise is built on a hands-on owner-operator involvement model, requiring individuals to manage their restaurants directly rather than acting as passive investors. New operators undergo an intensive 12-week initial training program to master the company's standards and culture. Each location typically employs around 80 employees, and the operator is responsible for day-to-day responsibilities including staff leadership, customer service quality, and local marketing. The company utilizes a specific territory structure to manage growth and provides comprehensive franchisee support systems to ensure consistent execution. This collaborative approach ensures that every restaurant maintains the high level of service and operational efficiency the brand is known for. Chick-fil-A demonstrates exceptional system health with a robust network of 3,059 total units. The brand maintains a steady 5.20% net growth rate while keeping its failure rate remarkably low at just 0.50%. With 57 years in business and an equal 57 years of franchising experience, the company has established a long-standing legacy of stability. This longevity and operational success are reflected in high levels of franchisee satisfaction, which currently sits at a score of 92 out of 100. This franchise opportunity is uniquely accessible with a minimum liquid capital requirement of only $10,000, but it is strictly designed for hands-on owner-operators rather than passive investors. The ideal candidate possesses strong leadership skills and a background in community service or team management, fitting a lifestyle dedicated to active daily involvement in the restaurant. While the low entry cost makes it attractive for first-time franchisees, the selection process is incredibly competitive, often accepting less than one percent of applicants. A key risk to consider is that operators do not own the equity in the business or the real estate, and they are generally restricted from opening multiple locations or pursuing other business ventures.
$343K–$2.4M Food & Restaurant Owner-Operator
WB
Wild Birds Unlimited
Wild Birds Unlimited operates within the nature specialty retail sector, focusing specifically on the backyard bird feeding market. The business model centers on a brick-and-mortar retail environment where franchisees manage inventory, provide localized ornithological expertise, and facilitate the sale of bird food, feeders, and related outdoor hardware. Day-to-day operations involve consultative sales, community outreach, and supply chain management for high-turnover consumables like bird seed. In terms of market positioning, the brand occupies a niche between general big-box home improvement stores and independent local nurseries. Its competitive advantage is built on proprietary product lines and a service-oriented approach that targets hobbyists seeking specialized knowledge and premium supplies. The total initial investment for a Wild Birds Unlimited franchise ranges from $187,000 to $351,000, which includes a standard franchise fee of $28,000. Ongoing financial obligations include a royalty fee of 4.00% of gross revenue and a 2.00% contribution to the national advertising fund. Variance in the total investment is primarily driven by geographic location, the size of the retail footprint, and local construction costs for the store build-out. These initial and ongoing fees provide the franchisee with access to the brand’s supply chain, proprietary seed blends, and centralized marketing support. The royalty structure funds corporate infrastructure and operational guidance, while the advertising contribution supports national brand awareness and digital marketing initiatives. Investing in a Wild Birds Unlimited franchise offers a transparent financial outlook for prospective business owners. The average unit revenue for a store is approximately $600,000 per year, reflecting a steady demand for backyard bird feeding supplies and nature-related products. While individual results vary, many locations reach profitability in about 12 months. Detailed insights regarding historical earnings and operational costs are readily available through the Item 19 financial performance data included in the Franchise Disclosure Document, which serves as a critical resource for evaluating the investment's potential. The brand utilizes an owner-operator involvement model that prioritizes local community engagement and expert customer service. New franchisees undergo two weeks of initial training to learn the core business functions before hiring a small staff of roughly four employees. Daily responsibilities involve managing inventory, educating hobbyists on bird behavior, and handling general retail operations within a defined territory structure. To assist in these efforts, the company provides comprehensive franchisee support systems, including marketing assistance and operational coaching, to help owners navigate the complexities of running a niche retail storefront. Wild Birds Unlimited is a well-established franchise system with a long history of stability and steady expansion. The brand has been in business for 43 years and has been franchising for 40 years, demonstrating significant longevity in the backyard bird feeding and nature niche. Currently, the system comprises 360 total units and maintains a consistent net growth rate of 2.00%. While the failure rate is relatively low at 2.50%, the brand maintains high internal morale, reflected in a franchisee satisfaction score of 87 out of 100. This combination of decades of experience and a satisfied owner base suggests a mature and resilient business model. This opportunity is designed for individuals with a passion for nature and a minimum net worth of $200,000, including at least $40,000 in liquid capital. The model primarily suits owner-operators who enjoy community engagement and have strong interpersonal skills, making it an excellent fit for first-time franchisees seeking a lifestyle-oriented business. While it appeals to those wanting a hands-on role, experienced investors may find the scale smaller than typical multi-unit plays. Prospective owners should be aware of risks such as fluctuations in discretionary consumer spending and potential supply chain disruptions related to birdseed pricing or availability.
$187K–$351K Retail & Services Owner-Operator

⚠️ [SEEK EXPERT ADVICE] — Data is for educational reference only. Verify all figures with the franchisor's official FDD before making any investment decision. FranchiseStack does not provide investment, legal, or financial advice. Last reviewed 2026-04-11.