At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Detailed Analysis: RE/MAX vs Coldwell Banker
According to FranchiseStack.ai's franchise database of 188+ FDD-sourced opportunities, RE/MAX and Coldwell Banker are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Real Estate sector, which means they compete for similar customers and territory. RE/MAX has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.
From a capital perspective, Coldwell Banker has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. RE/MAX charges a lower royalty rate, which means more of your gross revenue stays in your pocket.
Franchisee satisfaction is one of the strongest predictors of long-term success. Coldwell Banker leads with a 72/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.
Investment & Fees
| Metric | RE/MAX | Coldwell Banker |
|---|---|---|
| Min Investment | $39K | $16K |
| Max Investment | $225K | $1.5M |
| Franchise Fee | $25K | $35K |
| Royalty Rate | 0.0% | 6.0% |
| Ad Fund Rate | 0.0% | N/A |
Unit Economics
| Metric | RE/MAX | Coldwell Banker |
|---|---|---|
| Avg Unit Revenue | $1.2M | N/A |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | RE/MAX | Coldwell Banker |
|---|---|---|
| Total Units | 9,000 | 3,200 |
| Annual Growth | -0.5% | 50.0% |
| Failure Rate | 2.0% | N/A |
Franchisee Performance
| Metric | RE/MAX | Coldwell Banker |
|---|---|---|
| Franchisee Satisfaction | 72/100 | 72/100 |
Track Record
| Metric | RE/MAX | Coldwell Banker |
|---|---|---|
| Years in Business | 51 | N/A |
| Years Franchising | 48 | N/A |
Financial Requirements
| Metric | RE/MAX | Coldwell Banker |
|---|---|---|
| Min Net Worth Required | $250K | N/A |
| Liquid Capital Required | $35K | N/A |
Operations
| Metric | RE/MAX | Coldwell Banker |
|---|---|---|
| Avg Employees | 10 | N/A |
| Training Weeks | 2 | N/A |
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Frequently Asked Questions
Is RE/MAX or Coldwell Banker a better franchise investment?
The answer depends on your goals, budget, and market. RE/MAX has 9,000 total units and a 72/100 franchisee satisfaction score. Coldwell Banker has 3,200 total units and a 72/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a RE/MAX franchise?
Based on data in our database, opening a RE/MAX franchise requires an initial investment of $39K – $225K. The franchise fee is $25K, with ongoing royalties of 0.0%. Always request the current FDD for exact figures.
How much does it cost to open a Coldwell Banker franchise?
Based on data in our database, opening a Coldwell Banker franchise requires an initial investment of $16K – $1.5M. The franchise fee is $35K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
What is the royalty rate for RE/MAX vs Coldwell Banker?
RE/MAX's royalty rate is 0.0%. Coldwell Banker's royalty rate is 6.0%. That means RE/MAX has the lower ongoing royalty burden.
Which has more locations — RE/MAX or Coldwell Banker?
RE/MAX has 9,000 total units. Coldwell Banker has 3,200 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is RE/MAX or Coldwell Banker semi-absentee friendly?
RE/MAX is typically run as a owner-operator model. Coldwell Banker is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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