At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
⚠️ Risk Assessment
Risk signals from FDD disclosures. Higher score = lower risk. Verify all figures in each franchise's current FDD before investing.
| Risk Factor | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Failure Rate | N/A | N/A |
| Unit Turnover (Growth) | +20 units | -20%/yr |
| Total Fee Burden | 10.0% | 5.0% |
| Territory Protection | ✅ Exclusive | ✅ Exclusive |
Detailed Analysis: ServiceMaster Restore vs Merry Maids
According to FranchiseStack.ai's franchise database of 188+ FDD-sourced opportunities, ServiceMaster Restore and Merry Maids are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Home Services sector, which means they compete for similar customers and territory. ServiceMaster Restore has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.
From a capital perspective, Merry Maids has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Merry Maids charges a lower royalty rate, which means more of your gross revenue stays in your pocket.
Franchisee satisfaction is one of the strongest predictors of long-term success. ServiceMaster Restore leads with a 68/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.
Investment & Fees
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Min Investment | $250K | $105K |
| Max Investment | $800K | $145K |
| Franchise Fee | $47K | $28K |
| Royalty Rate | 10.0% | 5.0% |
| Ad Fund Rate | N/A | N/A |
Unit Economics
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Avg Unit Revenue | $1.5M | $400K |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Total Units | 1,900 | 1,500 |
| Annual Growth | N/A | -20.0% |
| Failure Rate | N/A | N/A |
Franchisee Performance
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Franchisee Satisfaction | 68/100 | 67/100 |
Track Record
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Years in Business | N/A | N/A |
| Years Franchising | N/A | N/A |
Financial Requirements
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Min Net Worth Required | N/A | N/A |
| Liquid Capital Required | N/A | N/A |
Operations
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Avg Employees | N/A | N/A |
| Training Weeks | N/A | N/A |
⚠️ Risk Indicators
| Metric | ServiceMaster Restore | Merry Maids |
|---|---|---|
| Failure Rate | N/A | N/A |
| Annual Unit Growth | N/A | -20.0% |
| Units Opened Last Year | 20 | N/A |
| Units Closed Last Year | N/A | N/A |
| Exclusive Territory | ✅ Yes | ✅ Yes |
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Frequently Asked Questions
Is ServiceMaster Restore or Merry Maids a better franchise investment?
The answer depends on your goals, budget, and market. ServiceMaster Restore has 1,900 total units and a 68/100 franchisee satisfaction score. Merry Maids has 1,500 total units and a 67/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a ServiceMaster Restore franchise?
Based on data in our database, opening a ServiceMaster Restore franchise requires an initial investment of $250K – $800K. The franchise fee is $47K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.
How much does it cost to open a Merry Maids franchise?
Based on data in our database, opening a Merry Maids franchise requires an initial investment of $105K – $145K. The franchise fee is $28K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.
What is the royalty rate for ServiceMaster Restore vs Merry Maids?
ServiceMaster Restore's royalty rate is 10.0%. Merry Maids's royalty rate is 5.0%. That means ServiceMaster Restore has the lower ongoing royalty burden.
Which has more locations — ServiceMaster Restore or Merry Maids?
ServiceMaster Restore has 1,900 total units. Merry Maids has 1,500 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is ServiceMaster Restore or Merry Maids semi-absentee friendly?
ServiceMaster Restore is typically run as a owner-operator model. Merry Maids is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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