Franchise Opportunities by Metro Area

Data-driven analysis of franchise category penetration across 100+ US metropolitan areas. Sources: US Census ACS 2023 ยท FDD Item 20 through 2024.

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All 100 Metro Markets

New York-Newark-Jersey City
NY, NJ, PA
Pop. 19,947,977 $80,900/yr
Los Angeles-Long Beach-Anaheim
CA
Pop. 13,247,681 $78,850/yr
Chicago-Naperville-Elgin
IL, IN, WI
Pop. 9,498,716 $75,400/yr
Dallas-Fort Worth-Arlington
TX
Pop. 7,870,566 $73,200/yr
Houston-The Woodlands-Sugar Land
TX
Pop. 7,385,538 $66,500/yr
Washington-Arlington-Alexandria
DC, VA, MD, WV
Pop. 6,450,000 $110,500/yr
Miami-Fort Lauderdale-Pompano Beach
FL
Pop. 6,266,000 $61,900/yr
Philadelphia-Camden-Wilmington
PA, NJ, DE, MD
Pop. 6,245,000 $76,100/yr
Atlanta-Sandy Springs-Alpharetta
GA
Pop. 6,243,000 $74,500/yr
Phoenix-Mesa-Chandler
AZ
Pop. 5,070,000 $69,000/yr
Riverside-San Bernardino-Ontario
CA
Pop. 4,640,000 $63,900/yr
Seattle-Tacoma-Bellevue
WA
Pop. 4,044,000 $95,500/yr
Minneapolis-St. Paul-Bloomington
MN, WI
Pop. 3,694,000 $82,500/yr
San Diego-Chula Vista-Carlsbad
CA
Pop. 3,338,000 $82,700/yr
Tampa-St. Petersburg-Clearwater
FL
Pop. 3,272,000 $63,800/yr
Denver-Aurora-Lakewood
CO
Pop. 2,972,000 $81,500/yr
Baltimore-Columbia-Towson
MD
Pop. 2,883,000 $83,900/yr
St. Louis
MO, IL
Pop. 2,820,000 $64,900/yr
Orlando-Kissimmee-Sanford
FL
Pop. 2,817,000 $60,800/yr
San Antonio-New Braunfels
TX
Pop. 2,611,000 $59,200/yr
Portland-Vancouver-Hillsboro
OR, WA
Pop. 2,512,000 $78,900/yr
Sacramento-Roseville-Folsom
CA
Pop. 2,394,000 $73,400/yr
Pittsburgh
PA
Pop. 2,370,000 $62,000/yr
Austin-Round Rock-Georgetown
TX
Pop. 2,295,000 $79,900/yr
Las Vegas-Henderson-Paradise
NV
Pop. 2,282,000 $61,800/yr
Cincinnati
OH, KY, IN
Pop. 2,268,000 $66,700/yr
Kansas City
MO, KS
Pop. 2,228,000 $70,200/yr
Columbus
OH
Pop. 2,146,000 $66,500/yr
Indianapolis-Carmel-Anderson
IN
Pop. 2,138,000 $62,900/yr
Nashville-Davidson-Murfreesboro-Franklin
TN
Pop. 2,107,000 $69,900/yr
Cleveland-Elyria
OH
Pop. 2,004,000 $57,400/yr
San Jose-Sunnyvale-Santa Clara
CA
Pop. 1,993,000 $136,000/yr
Virginia Beach-Norfolk-Newport News
VA, NC
Pop. 1,821,000 $67,800/yr
Jacksonville
FL
Pop. 1,684,000 $63,700/yr
Providence-Warwick
RI, MA
Pop. 1,681,000 $67,000/yr
Milwaukee-Waukesha
WI
Pop. 1,582,000 $62,500/yr
Raleigh-Cary
NC
Pop. 1,454,000 $78,900/yr
Oklahoma City
OK
Pop. 1,432,000 $59,500/yr
Louisville-Jefferson County
KY, IN
Pop. 1,420,000 $60,400/yr
Memphis
TN, MS, AR
Pop. 1,355,000 $54,600/yr
Richmond
VA
Pop. 1,328,000 $73,600/yr
New Orleans-Metairie
LA
Pop. 1,282,000 $56,100/yr
Salt Lake City
UT
Pop. 1,232,000 $74,700/yr
Hartford-East Hartford-Middletown
CT
Pop. 1,212,000 $76,900/yr
Buffalo-Cheektowaga
NY
Pop. 1,194,000 $60,000/yr
Birmingham-Hoover
AL
Pop. 1,115,000 $57,300/yr
Rochester
NY
Pop. 1,102,000 $62,400/yr
Grand Rapids-Kentwood
MI
Pop. 1,065,000 $62,500/yr
Tucson
AZ
Pop. 1,053,000 $52,600/yr
Tulsa
OK
Pop. 1,025,000 $59,900/yr
Urban Honolulu
HI
Pop. 1,016,000 $84,700/yr
Fresno
CA
Pop. 1,003,000 $55,200/yr
Worcester
MA
Pop. 968,000 $76,500/yr
Omaha-Council Bluffs
NE, IA
Pop. 968,000 $68,900/yr
Bridgeport-Stamford-Norwalk
CT
Pop. 962,000 $99,700/yr
Greenville-Anderson
SC
Pop. 923,000 $60,600/yr
Bakersfield
CA
Pop. 920,000 $57,200/yr
Albuquerque
NM
Pop. 919,000 $55,400/yr
Knoxville
TN
Pop. 893,000 $57,400/yr
Baton Rouge
LA
Pop. 869,000 $57,800/yr
El Paso
TX
Pop. 865,000 $47,500/yr
North Port-Sarasota-Bradenton
FL
Pop. 855,000 $69,700/yr
Allentown-Bethlehem-Easton
PA, NJ
Pop. 847,000 $67,700/yr
Oxnard-Thousand Oaks-Ventura
CA
Pop. 843,000 $85,400/yr
Columbia
SC
Pop. 832,000 $57,900/yr
Charleston-North Charleston
SC
Pop. 816,000 $68,100/yr
Dayton-Kettering
OH
Pop. 810,000 $58,100/yr
Boise City
ID
Pop. 801,000 $64,200/yr
Stockton
CA
Pop. 787,000 $60,200/yr
Cape Coral-Fort Myers
FL
Pop. 785,000 $64,300/yr
Greensboro-High Point
NC
Pop. 778,000 $55,300/yr
Lakeland-Winter Haven
FL
Pop. 762,000 $53,800/yr
Colorado Springs
CO
Pop. 761,000 $70,800/yr
Little Rock-North Little Rock-Conway
AR
Pop. 753,000 $54,700/yr
Ogden-Clearfield
UT
Pop. 699,000 $70,100/yr
Des Moines-West Des Moines
IA
Pop. 695,000 $68,900/yr
Deltona-Daytona Beach-Ormond Beach
FL
Pop. 695,000 $53,200/yr
Durham-Chapel Hill
NC
Pop. 686,000 $76,600/yr
Poughkeepsie-Newburgh-Middletown
NY
Pop. 683,000 $73,700/yr
Madison
WI
Pop. 681,000 $74,800/yr
Winston-Salem
NC
Pop. 677,000 $56,500/yr
Provo-Orem
UT
Pop. 669,000 $71,900/yr
Syracuse
NY
Pop. 662,000 $59,700/yr
Toledo
OH
Pop. 660,000 $54,900/yr
Wichita
KS
Pop. 650,000 $58,100/yr
Palm Bay-Melbourne-Titusville
FL
Pop. 630,000 $60,800/yr
Augusta-Richmond County
GA, SC
Pop. 620,000 $55,200/yr
Jackson
MS
Pop. 605,000 $47,800/yr
Harrisburg-Carlisle
PA
Pop. 596,000 $68,500/yr
Fayetteville-Springdale-Rogers
AR
Pop. 596,000 $58,600/yr
Spokane-Spokane Valley
WA
Pop. 594,000 $57,700/yr
Chattanooga
TN, GA
Pop. 583,000 $56,500/yr
Scranton-Wilkes-Barre
PA
Pop. 571,000 $54,500/yr
Lancaster
PA
Pop. 558,000 $64,600/yr
Lexington-Fayette
KY
Pop. 523,000 $59,600/yr
Pensacola-Ferry Pass-Brent
FL
Pop. 519,000 $57,200/yr
Reno
NV
Pop. 501,000 $63,000/yr
Data sources: US Census American Community Survey 2023 (5-year estimates) ยท Franchise Disclosure Documents (FDD Item 20) through 2024 ยท IFA market data. All franchise opportunity scores are estimates based on demographic and FDD data analysis. Not investment advice. Methodology โ†’