📊 Allentown-Bethlehem-Easton, PA-NJ Market Demographics
Population
847,000
🟢 Census ACS 2023
Median Household Income
$67,700
🟢 ACS Table B19013
Median Age
40.0 yrs
🟢 ACS Table B01002
Unemployment Rate
4.8%
🟢 BLS LAUS
Homeownership Rate
65.0%
🟢 ACS Table B25003
📋 Market Analysis: Why Allentown for Franchising?
Income & purchasing power. Allentown's median household income of $67,700 is 10% below the national median of $75,149. Markets near the national income median support a broad range of franchise categories — neither constrained to budget concepts nor reliant on premium positioning.
Labor market conditions. The unemployment rate in Allentown is 4.8%, 1.2pp above the national average of 3.6%. A labor market near the national average provides balanced conditions for franchise operations — neither constrained by labor shortages nor burdened by weak demand.
Homeownership & service demand. At 65.0%, homeownership in Allentown is 0.2pp below the national rate of 65.2%. Homeownership near the national average supports moderate demand across both home services and consumer-facing franchise categories.
Top opportunity: Fast Food / QSR. With a Penetration Index of 57 (43% below the national average), Fast Food / QSR has the highest Opportunity Score of 74/100 in Allentown. The market has an estimated 194 existing units versus 339 expected based on population — a gap of roughly 145 units that represents white-space opportunity for new entrants.
How Allentown compares. Demographically similar metro areas include North Port, Charleston, Boise City. Comparing franchise penetration across peer markets can reveal whether Allentown's opportunity gaps are local (untapped demand) or structural (category fit for the region). Explore each peer market for side-by-side franchise category analysis.
#1
🍔
Fast Food / QSR
Quick-service restaurants including burgers, pizza, sandwiches, and ethnic fast food
74
Opportunity
Score
🟡 Estimated
Penetration Index
57
43% below avg
Est. Units (Allentown)
194
vs 339 expected
Avg Investment
$250,000–$800,000
typical range
43% below peer-market average — 194 estimated units vs 339 expected for a market of 0.8M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from FDD Item 20 + Census business patterns
Full Analysis — All 10 Categories in Allentown →
#2
☕
Coffee & Beverages
Coffee shops, juice bars, tea houses, and specialty beverage franchises
74
Opportunity
Score
🟡 Estimated
Penetration Index
57
43% below avg
Est. Units (Allentown)
87
vs 152 expected
Avg Investment
$150,000–$500,000
typical range
43% below peer-market average — 87 estimated units vs 152 expected for a market of 0.8M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from FDD disclosures + SBA franchise data
Full Analysis — All 10 Categories in Allentown →
#3
💪
Fitness & Wellness
Gyms, boutique fitness studios, yoga, martial arts, and wellness centers
74
Opportunity
Score
🟡 Estimated
Penetration Index
57
43% below avg
Est. Units (Allentown)
58
vs 102 expected
Avg Investment
$200,000–$600,000
typical range
43% below peer-market average — 58 estimated units vs 102 expected for a market of 0.8M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from IFA membership data + FDD Item 20
Full Analysis — All 10 Categories in Allentown →
#4
🚗
Automotive Services
Oil change, auto repair, detailing, and specialty automotive service franchises
74
Opportunity
Score
🟡 Estimated
Penetration Index
57
43% below avg
Est. Units (Allentown)
39
vs 68 expected
Avg Investment
$180,000–$450,000
typical range
43% below peer-market average — 39 estimated units vs 68 expected for a market of 0.8M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from Census business patterns (NAICS 8111)
Full Analysis — All 10 Categories in Allentown →
#5
⚕️
Healthcare & Medical
Urgent care, physical therapy, dental, vision, and medical staffing franchises
74
Opportunity
Score
🟡 Estimated
Penetration Index
57
43% below avg
Est. Units (Allentown)
29
vs 51 expected
Avg Investment
$300,000–$900,000
typical range
43% below peer-market average — 29 estimated units vs 51 expected for a market of 0.8M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from CMS provider data + FDD Item 20
Full Analysis — All 10 Categories in Allentown →
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📈 Peer Market Comparison — Similar Metro Areas
| Metro Area | Population | Median HHI |
|---|
| 📍 Allentown-Bethlehem-Easton, PA-NJ (this market) | 847,000 | $67,700 |
| North Port-Sarasota-Bradenton, FL |
855,000 |
$69,700 |
| Charleston-North Charleston, SC |
816,000 |
$68,100 |
| Boise City, ID |
801,000 |
$64,200 |
❓ Frequently Asked Questions
What are the best franchise categories to open in Allentown?
Based on our data analysis, the top franchise categories in Allentown by Opportunity Score are: 1. Fast Food / QSR (Score: 74/100), 2. Coffee & Beverages (Score: 74/100), 3. Fitness & Wellness (Score: 74/100), 4. Automotive Services (Score: 74/100), 5. Healthcare & Medical (Score: 74/100). These scores are based on population demographics from US Census ACS 2023 and franchise unit count estimates from FDD Item 20 disclosures.
How many people live in the Allentown-Bethlehem-Easton, PA-NJ metro area?
According to the US Census American Community Survey 2023 5-year estimates, the Allentown-Bethlehem-Easton, PA-NJ metropolitan statistical area has a population of 847,000.
What is the median household income in Allentown?
The median household income in the Allentown-Bethlehem-Easton, PA-NJ metro area is $67,700, according to US Census ACS 2023 estimates (ACS Table B19013).
How many Fast Food / QSR franchise units are in Allentown?
Based on FDD Item 20 disclosures and Census business pattern data, Allentown has an estimated 194 Fast Food / QSR franchise units, compared to 339 expected based on the metro's population. This gives a Penetration Index of 57 — indicating a potentially underserved market.
How does the Allentown market compare to similar metro areas for franchising?
Allentown has a population of 847,000 and median household income of $67,700, which is -10% below the national median. Comparable metro areas include North Port, Charleston, Boise City. We recommend comparing opportunity scores across peer metros before selecting a territory, as penetration gaps vary significantly between demographically similar markets.
What factors should I consider before opening a franchise in Allentown?
Key factors include: (1) local income levels — Allentown's $67,700 median HHI determines which franchise price points the market supports, (2) category saturation — check the Penetration Index for your target category, (3) labor availability — the 4.8% unemployment rate affects staffing costs, and (4) real estate — homeownership at 65.0% influences both commercial lease availability and home services demand. Use our Territory Opportunity Finder for a complete category-by-category analysis.
📚 Data Sources & Methodology
This analysis is based on:
- US Census American Community Survey 2023 (5-year estimates)
- Franchise Disclosure Documents (FDD Item 20) through 2024
- International Franchise Association (IFA) market data
How Opportunity Scores are calculated: Scores combine franchise category penetration (estimated from FDD Item 20 data),
local income levels, unemployment, and regional market factors. A score of 80+ indicates strong underpenetration;
50–79 indicates moderate opportunity; below 50 indicates a saturated or challenging market.
What "estimated" means: Unit counts marked 🟡 are derived from FDD disclosures for major franchisors
and Census business pattern data. They are directional estimates, not precise counts. Verify through individual FDD Item 20 research.
Disclaimer: This analysis is for informational purposes only.
It does not constitute investment advice. Past market data does not guarantee future franchise performance.
Full methodology →
Last updated: April 1, 2026 · Data: US Census ACS 2023 · FDD through 2024
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