📊 Ogden-Clearfield, UT Market Demographics
Population
699,000
🟢 Census ACS 2023
Median Household Income
$70,100
🟢 ACS Table B19013
Median Age
30.5 yrs
🟢 ACS Table B01002
Unemployment Rate
3.2%
🟢 BLS LAUS
Homeownership Rate
74.0%
🟢 ACS Table B25003
📋 Market Analysis: Why Ogden for Franchising?
Income & purchasing power. Ogden's median household income of $70,100 is 7% below the national median of $75,149. Markets near the national income median support a broad range of franchise categories — neither constrained to budget concepts nor reliant on premium positioning.
Labor market conditions. The unemployment rate in Ogden is 3.2%, 0.4pp below the national average of 3.6%. Tight labor markets can make staffing challenging for service-based franchises. Semi-absentee models and technology-forward concepts may outperform labor-intensive operations in this environment.
Homeownership & service demand. At 74.0%, homeownership in Ogden is 8.8pp above the national rate of 65.2%. High homeownership rates directly fuel demand for home services franchises — cleaning, restoration, landscaping, pest control, and HVAC. These categories appear in the opportunity rankings for a reason.
Top opportunity: Education & Learning. With a Penetration Index of 43 (57% below the national average), Education & Learning has the highest Opportunity Score of 92/100 in Ogden. The market has an estimated 27 existing units versus 63 expected based on population — a gap of roughly 36 units that represents white-space opportunity for new entrants.
How Ogden compares. Demographically similar metro areas include Des Moines, Provo, Poughkeepsie. Comparing franchise penetration across peer markets can reveal whether Ogden's opportunity gaps are local (untapped demand) or structural (category fit for the region). Explore each peer market for side-by-side franchise category analysis.
#1
📚
Education & Learning
Tutoring centers, preschools, STEM programs, and learning enrichment franchises
92
Opportunity
Score
🟡 Estimated
Penetration Index
43
57% below avg
Est. Units (Ogden)
27
vs 63 expected
Avg Investment
$100,000–$400,000
typical range
58% below peer-market average — 27 estimated units vs 63 expected for a market of 0.7M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from Dept of Education + FDD Item 20 disclosures
Full Analysis — All 10 Categories in Ogden →
#2
🏠
Home Services
Cleaning, landscaping, HVAC, plumbing, and home improvement service franchises
90
Opportunity
Score
🟡 Estimated
Penetration Index
45
55% below avg
Est. Units (Ogden)
70
vs 154 expected
Avg Investment
$80,000–$300,000
typical range
54% below peer-market average — 70 estimated units vs 154 expected for a market of 0.7M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from FDD disclosures + IFA annual report
Full Analysis — All 10 Categories in Ogden →
#3
🐾
Pet Services
Pet grooming, boarding, training, veterinary, and specialty pet care franchises
86
Opportunity
Score
🟡 Estimated
Penetration Index
49
51% below avg
Est. Units (Ogden)
24
vs 49 expected
Avg Investment
$120,000–$350,000
typical range
51% below peer-market average — 24 estimated units vs 49 expected for a market of 0.7M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from APPA + FDD Item 20 disclosures
Full Analysis — All 10 Categories in Ogden →
#4
🍔
Fast Food / QSR
Quick-service restaurants including burgers, pizza, sandwiches, and ethnic fast food
78
Opportunity
Score
🟡 Estimated
Penetration Index
59
41% below avg
Est. Units (Ogden)
166
vs 280 expected
Avg Investment
$250,000–$800,000
typical range
41% below peer-market average — 166 estimated units vs 280 expected for a market of 0.7M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from FDD Item 20 + Census business patterns
Full Analysis — All 10 Categories in Ogden →
#5
🚗
Automotive Services
Oil change, auto repair, detailing, and specialty automotive service franchises
78
Opportunity
Score
🟡 Estimated
Penetration Index
59
41% below avg
Est. Units (Ogden)
33
vs 56 expected
Avg Investment
$180,000–$450,000
typical range
41% below peer-market average — 33 estimated units vs 56 expected for a market of 0.7M (Source: FDD Item 20 estimates)
📊 Source: Unit counts from Census business patterns (NAICS 8111)
Full Analysis — All 10 Categories in Ogden →
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📈 Peer Market Comparison — Similar Metro Areas
| Metro Area | Population | Median HHI |
|---|
| 📍 Ogden-Clearfield, UT (this market) | 699,000 | $70,100 |
| Des Moines-West Des Moines, IA |
695,000 |
$68,900 |
| Provo-Orem, UT |
669,000 |
$71,900 |
| Poughkeepsie-Newburgh-Middletown, NY |
683,000 |
$73,700 |
❓ Frequently Asked Questions
What are the best franchise categories to open in Ogden?
Based on our data analysis, the top franchise categories in Ogden by Opportunity Score are: 1. Education & Learning (Score: 92/100), 2. Home Services (Score: 90/100), 3. Pet Services (Score: 86/100), 4. Fast Food / QSR (Score: 78/100), 5. Automotive Services (Score: 78/100). These scores are based on population demographics from US Census ACS 2023 and franchise unit count estimates from FDD Item 20 disclosures.
How many people live in the Ogden-Clearfield, UT metro area?
According to the US Census American Community Survey 2023 5-year estimates, the Ogden-Clearfield, UT metropolitan statistical area has a population of 699,000.
What is the median household income in Ogden?
The median household income in the Ogden-Clearfield, UT metro area is $70,100, according to US Census ACS 2023 estimates (ACS Table B19013).
How many Education & Learning franchise units are in Ogden?
Based on FDD Item 20 disclosures and Census business pattern data, Ogden has an estimated 27 Education & Learning franchise units, compared to 63 expected based on the metro's population. This gives a Penetration Index of 43 — indicating a potentially underserved market.
How does the Ogden market compare to similar metro areas for franchising?
Ogden has a population of 699,000 and median household income of $70,100, which is -7% below the national median. Comparable metro areas include Des Moines, Provo, Poughkeepsie. We recommend comparing opportunity scores across peer metros before selecting a territory, as penetration gaps vary significantly between demographically similar markets.
What factors should I consider before opening a franchise in Ogden?
Key factors include: (1) local income levels — Ogden's $70,100 median HHI determines which franchise price points the market supports, (2) category saturation — check the Penetration Index for your target category, (3) labor availability — the 3.2% unemployment rate affects staffing costs, and (4) real estate — homeownership at 74.0% influences both commercial lease availability and home services demand. Use our Territory Opportunity Finder for a complete category-by-category analysis.
📚 Data Sources & Methodology
This analysis is based on:
- US Census American Community Survey 2023 (5-year estimates)
- Franchise Disclosure Documents (FDD Item 20) through 2024
- International Franchise Association (IFA) market data
How Opportunity Scores are calculated: Scores combine franchise category penetration (estimated from FDD Item 20 data),
local income levels, unemployment, and regional market factors. A score of 80+ indicates strong underpenetration;
50–79 indicates moderate opportunity; below 50 indicates a saturated or challenging market.
What "estimated" means: Unit counts marked 🟡 are derived from FDD disclosures for major franchisors
and Census business pattern data. They are directional estimates, not precise counts. Verify through individual FDD Item 20 research.
Disclaimer: This analysis is for informational purposes only.
It does not constitute investment advice. Past market data does not guarantee future franchise performance.
Full methodology →
Last updated: April 1, 2026 · Data: US Census ACS 2023 · FDD through 2024
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