SERVPRO vs Realty ONE Group: Which Is the Better Investment?

Based on FranchiseStack.ai's analysis of 188+ franchise FDD filings — side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Updated 2026.

Home Services Real Estate Real Data Not Investment Advice
S

SERVPRO

Home Services
$205K – $312K
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VS
RO

Realty ONE Group

Real Estate
$22K – $243K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Realty ONE Group wins on investment range ($69K less) vs SERVPRO.
Fee Burden
Realty ONE Group wins on royalty rate (5.0% lower) vs SERVPRO.
Unit Count
Realty ONE Group wins on total units (18,000 more) vs SERVPRO.
Satisfaction
Realty ONE Group wins on franchisee satisfaction vs SERVPRO.

Detailed Analysis: SERVPRO vs Realty ONE Group

According to FranchiseStack.ai's franchise database of 188+ FDD-sourced opportunities, SERVPRO and Realty ONE Group are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. SERVPRO operates in Home Services while Realty ONE Group is in Real Estate. Cross-industry comparisons are valuable when you're evaluating which business model best fits your skills and lifestyle.

From a capital perspective, Realty ONE Group has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Realty ONE Group charges a lower royalty rate, which means more of your gross revenue stays in your pocket.

Franchisee satisfaction is one of the strongest predictors of long-term success. Realty ONE Group leads with a 78/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.

Investment & Fees

Metric SERVPRO Realty ONE Group
Min Investment $205K $22K
Max Investment $312K $243K
Franchise Fee $50K $13K
Royalty Rate 10.0% 5.0%
Ad Fund Rate 3.0% N/A

Unit Economics

Metric SERVPRO Realty ONE Group
Avg Unit Revenue $1.1M N/A
Avg Profit Margin N/A N/A

Scale & Growth

Metric SERVPRO Realty ONE Group
Total Units 2,000 20,000
Annual Growth 1.0% N/A
Failure Rate 2.0% N/A

Franchisee Performance

Metric SERVPRO Realty ONE Group
Franchisee Satisfaction 74/100 78/100

Track Record

Metric SERVPRO Realty ONE Group
Years in Business 57 N/A
Years Franchising 55 N/A

Financial Requirements

Metric SERVPRO Realty ONE Group
Min Net Worth Required $200K N/A
Liquid Capital Required $100K N/A

Operations

Metric SERVPRO Realty ONE Group
Avg Employees 15 N/A
Training Weeks 2 N/A

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Frequently Asked Questions

Is SERVPRO or Realty ONE Group a better franchise investment?

The answer depends on your goals, budget, and market. SERVPRO has 2,000 total units and a 74/100 franchisee satisfaction score. Realty ONE Group has 20,000 total units and a 78/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a SERVPRO franchise?

Based on data in our database, opening a SERVPRO franchise requires an initial investment of $205K – $312K. The franchise fee is $50K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.

How much does it cost to open a Realty ONE Group franchise?

Based on data in our database, opening a Realty ONE Group franchise requires an initial investment of $22K – $243K. The franchise fee is $13K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.

What is the royalty rate for SERVPRO vs Realty ONE Group?

SERVPRO's royalty rate is 10.0%. Realty ONE Group's royalty rate is 5.0%. That means SERVPRO has the lower ongoing royalty burden.

Which has more locations — SERVPRO or Realty ONE Group?

SERVPRO has 2,000 total units. Realty ONE Group has 20,000 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is SERVPRO or Realty ONE Group semi-absentee friendly?

SERVPRO is typically run as a owner-operator model. Realty ONE Group is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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